When the internet emerged around 25 years ago, the first website designed was no less than a set of a Star Wars movie. It was innovative, complicated and bright. After 25 years, the web design industry has completely changed. Today, we have a large variety of websites and almost each one looks different than the other. There are different tips on how to design a creative website, what makes a website appealing to the users, how to attract both search engines and users, and create a customized website as per your business requirements. In this article, we have mentioned 3 web design tips that may help you create an appealing online presence.

Call to Action

Users do not like to put additional effort to go to ‘contact us’ section of website and search for your contact details. Hence, it is advisable to include CTA on every service page. If you check popular website, you will find that almost every website includes various CTA options such as e-mail, call, contact form etc. The best CTAs are short and clarify which action you want the user to take.

Keep it Fresh

There are numerous open source software solutions available on the web that may help you create a website design free of cost; however, these solutions do not provide customized options and make your website look like a replica of another business website. It is also advisable to update your website content or blog on a regular basis.

Incorporate Social Media Icons

Today, a large percentage of the world is on social media, which makes it important for you to allow users to share your services, event, and blog posts on the web. While designing a website, make sure to incorporate social media icons. This will help you build a brand image and expand customer reach.

Images, Videos and Graphics

The popular saying, “Pictures are more important than a thousand words” fits well here. Images and graphics attract users. Videos are another great way of indulging a user. Multimedia videos can help you spread your message in a more appealing manner and connect with the audience. Videos are a great way to connect with your audiences as video content allows you to spread a message more appealingly.

Conclusion

Today, customer behaviour has changed and so are their communication devices. Hence, apart from the aforementioned, it is also important for you to ensure that your website is responsive.