The evolution of iOS to face competition

Large corporations tend to use conservative policies regarding their products and trying to make the most of the research and development done on them. However, as we know, in technology haste and constant evolution has caused the time between presentation of new companies to shorten and speed up their production rate to the market anxiety for news. All market giants have succumbed to the greed and device life cycles have shortened. Well, all but Apple.

Before Steve Jobs and now Tim Cook and company are resisting these cycles as short presentations and lead the contrary, to a market that demands something different every second to break with the establishment. This mixed with the conception of the user that Apple needs to innovate each year, have come to the leaders to make decisions that probably would not have taken on a more stable range. IPhone OS to iOS 8 and its variations in the height of the Androids.

In the image above, we can see the evolution in the user interface of the system, from the famous skeumorfismo from its inception to a few lines more simple and clean. However, not only live a system interface. The evolution of iOS has gone much further and is largely by the pressure generated developers with tweaks by Jailbreak and users to test the alternative that offered this altered system, clamored for the introduction of innovations must exist for greater interaction with the system. Do not forget the famous social clamor for the implementation of the function of copy and paste in iPhone OS 3.0.

Nor can we forget that the great success of Apple with its mobile operating system is the introduction of an own store with third-party apps in its second version, the App Store and the first stone of the revolution that we live today in the world with applications.

But with the arrival of 2010 and the explosion of Android is iOS begins for the great challenge of adapting to what this operating system, owned by Google, was going to put you ahead. It is true that the Green robot has not been nor is as stable as iOS, but in its repentance will be its greatest virtue. It is a fully customizable, with an open and millions of possibilities to exploit free operating system ecosystem. Apple can not compete with that, but if you take the necessary measures to enable its users to see who has the same capabilities as the opposite side, with the advantages of user experience that Cupertino can only offer.

Over both versions, Android evolve exponentially both users and improve user experience which eventually led to some of the iOS already had Android devices. The most striking case was inserted Notification Center in iOS 5 that already existed in the competition and that users demanded from the previous version.

With the arrival of iOS 6, which occurred in September 2012 along with the iPhone 5, Apple took a step aside for your operating system presenting some maps were not up to expectations until a few months and that caused withdrawal as default mapping in its mobile device. Perhaps at first was a compromised decision but in the end Google did its job and provided an app for iOS GMaps at the height of its application in Android and Apple continued to evolve its maps. All this improved the users experience on their iPhone and now we have 2 quality apps for that function.

Of the few improvements that this sixth version provided, we stayed with the presence of Siri already in Castilian and to respond to our calls with default messages. Apple still did not catch up in many ways and it kept attracting potential customers.

This year appeared as manager Scott Fortsall interfaces iOS and appoints John Ive to take its place. The well-known industrial designer and right hand of Jobs for years would take place which renewing an interface that already denoted over the years and what was beginning to look really rough Android. So, at WWDC 2013, iOS 7 made his appearance with a deep redesign where prevailing white color, the simplicity, clean lines and flat icons. The adoption of the Helvetica typeface main system is also characteristic of this version of the Apple operating system.

The most important changes proposed for this latest version of the system would be one control center for connectivity and quick options a camera app more functional and at the height of competition and especially a renewed multitasking would allow us to see the preview of apps you have open.

The final version of the proposal for this 2013 Apple, iOS in August, we will see in the third quarter. The main bets for this year’s apple operating system are presented:

• Greater interaction with OSX, the desktop platform company.
• Interactive Notifications.
• Redesign some apps owners as iMessage.
• Healthkit, its commitment to health.
• API for third parties Touch ID.
• Partial remodeling your app store.

Many of these developments already exist in other mobile operating systems, but Apple did not have to submit this news to finally be able to state that even maintaining its own rules, is much closer to the competition than ever. We will see the progress in the coming years this trend but as the great progress keep trying, users only get this benefit.